Southern California's No. 1 Golf Source
STROKE OF THE DAY |
"The way I putted, I must have been reading the greens in Spanish and putting them in English. " |
-Homero Blancas |
SITE
SEARCH
GOLF RESOURCE
GUIDE
Apparel
|
||||
 She also was ready for a new golf wardrobe. So Fantoni’s company, based in Paris, France, researched the women’s golf apparel markets in Europe and North America, including the 2009 PGA Show in Orlando, Fla. She then went to work with her Paris-based design team to assemble a 98-piece women’s golf wear collection. She also drew on her 12 years of experience working with world-famous clothing designer Karl Lagerfeld. In January of this year, she unveiled her Wippe (pronounced similar to the sound you hear of a golf swing) collection at the 2010 PGA Show in Orlando. The brand’s goal is simple: To infuse feminine fashion and sophisticated style with function and performance to the women’s golf apparel industry. “Wippe is a beautifully designed collection featuring ultra-comfortable, technical European fabrics. The jackets, shorts, skorts, pants and tops appeal to golfers 25 to 45,” but, Fantoni says, “anyone in their 60s would look just as great. “We also have pieces like the polos that are less fitted that are perfect for larger shapes,” she added. Wippe’s debut collection is basically five colors — black, white, lilac, gray and sand — in 32 interchangeable styles. Fabrics are cotton and a mix of cotton and Lycra, and have Cool Max and water-repellent features. Notable pieces include the bustier-style polo and the stretch cotton skort that looks like shorts from the back and a multi-pleat skirt in front. Luxury fabrics make Wippe’s line perfect for weekend wear. “Golf is an old sport that deserves respect, which I understand,” said Fantoni. “But you can look great, too.” Steve Goodman, Wippe’s New York-based North American Managing Director said, “As the owner and visionary of the company, Sandrine directs the business with her phenomenal sense of style and understanding of what today’s women golfer is looking for.” Though the Wippe collection is created and manufactured in Europe, the v-neck T-shirt with “I Love Golf” is a nod to the well-known “I Love New York” logo featuring a heart in place of the word love. The T-shirt comes in lilac, grey, black and white and the fit is slimming and flattering. Other T-shirts in the collection are embellished with graphic prints or simple geometric shapes. Wippe is marketing its line to country clubs, high-end pro shops and off-course golf retail stores. Initial orders will arrive at stores in May. “The Southern California market is going to be an important market for us based on the growth in women’s golf in the region and the number of retailers they shop at,” said Goodman. “We feel our collection will provide a new and exciting choice for the woman that wants to look great before, during and after every round of golf.” For more information about the Wippe collection, visit wippe.fr. |
||||
RSS Subscribe
